Gymgrossisten

"With a verified 3.9% uplift, Bubbi has become an always-on foundation that optimizes automatically and frees up time for our internal CRO work."

Martin Hillgren, CCO

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+3.9% in sales*

* Diff in Value per user compared to the control group Bubbi is utilizing to evaluate performance

The Challenge

Automated optimization & reduced workload

Gymgrossisten needed a scalable way to elevate the onsite experience without adding workload to their internal CRO team. With Bubbi working in the background, Gymgrossisten amplifies its already strong CRO practice with continuous, automated optimization across all four sites.

A mature, scalable capability

Bubbi now identifies friction in real time, adapts messaging and tests improvements on its own. This has strengthened Gymgrossisten’s commercial performance, improved their understanding of visitor behavior and reduced the amount of manual UX and CRO work required across the portfolio.

A stable foundation for faster decisions

Over time, the collaboration has matured into a predictable and scalable capability. Bubbi runs in the background with minimal technical maintenance, while Gymgrossisten uses the insights and uplift to support faster decision-making and a more efficient CRO pipeline.

The challange

Inside the collaboration

This overview highlights the core outcomes and key aspects of the collaboration — including performance impact, implementation scope, methodology, and technical prerequisites.

  • Performance impact: +3,9% in sales*
  • Main drivers: Conversion uplift and increase in Average order value
  • Statistical method: Sequential z-test
  • Platform: Saleforce Commerce Cloud
  • Third-party systems: Gamifiera
  • Touchpoints: 4 – PDP, PLP, Checkout, Cart, Mini-cart
  • Communication: Social proof, Scarcity, Urgency, Reviews, USPs, Complementary products
  • Number of messages: 31
  • Duration of cooperation: 4 years
  • Number of users exposed: 16.000.000+
  • Number of markets/countries: 4

*Diff in value per user compared to the control group Bubbi utilize over time to evaluate its performance

The customer’s experience

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”Today, Bubbi functions as an integrated part of our CRO and overall site experience."
”The commercial value is there, but the insights and the partnership are just as important to us."
”Bubbi handles the continuous, user-level optimization for us, which means we no longer need to manage all those moving parts ourselves."

Contact us

You know your brand. We know your customers. Let’s connect and create growth.

Bubbi is suited for you who have more than 10,000 orders/conversions online per month.

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