Besikta Bilprovning
"Bubbi helped us continuously personalize and optimize the customer journey, steering purchases to the right times and improving the overall experience"
+3,0% in sales*
The Challenge
Challenge and Needs
Besikta wanted to improve the customer journey on their website to increase conversion rate and steer buying behavior towards specific periods, such as seasonal variations and discount times. They needed a solution that could measure and analyze customer behavior and allow for personalizing different messages at various stages of the purchase process.
Solution with Bubbi
Besikta’s approach started with personalizing messages on the website, which were then continuously A/B tested to identify the most effective methods. Customized discounts were one part of these personalization efforts, alongside other strategies aimed at optimizing the customer journey. Bubbi provided both the technical platform and ongoing business development support, with high availability and quick service.
Results and Collaboration Experience
Besikta was particularly positive about Bubbi’s ability to deliver statistically significant data, enabling them to make informed decisions rather than relying on subjective impressions or “what felt right.” This mathematical confirmation helped them avoid changes based on assumptions or aesthetic preferences and ensured that on-site communication truly impacted business outcomes. The collaboration was experienced as innovative and solution-driven, with a strong mutual desire to explore new ways to improve customer experience and business results. The service was described as responsive and accessible, with an open dialogue about both challenges and future opportunities.
Inside the collaboration
This overview highlights the core outcomes and key aspects of the collaboration — including performance impact, implementation scope, methodology, and technical prerequisites.
- Performance impact: +3,0% in sales*
- Main driver: Conversion uplift
- Time to value: Significans reached in 3 weeks
- Statistical method: Sequential z-test
- Platform: Custom
- Duration of cooperation: 3 years
- Touchpoints: 4 – Landing page, Ancillaries, Booking, Exit intet
- Communication: FUD-eleminator, USPs, Social proof, Discounts, Guiding, Reminder
- Number of messages: 21
- Number of users exposed: 4.500.000+
- Number of markets/countries: 1
*Diff in value per user compared to the control group Bubbi utilize over time to evaluate its performance
The customer’s experience
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