Ideal of Sweden
"With Bubbi, we seamlessly scaled across 26+ markets and nine languages - driving a 5.3% uplift in revenue without adding complexity."
+5.3% in sales*
The Challenge
Localized experiences without complexity
With operations in 26 markets and nine languages, IDEAL OF SWEDEN needed a smarter way to deliver personalized content and commerce experiences at scale. Bubbi made it easy, automatically adapting to language, currency, and regional preferences so every customer landed in the right experience, with zero added friction.
Collaborative testing, real results
The partnership has been both collaborative and results-driven. Together, we’ve implemented and tested seven personalizations, five of which are now live, demonstrating a very strong success rate. Bubbi’s data-driven insights have served as a foundation for joint workshops, guiding the selection of high-impact personalizations that continue to drive growth. The result: a remarkable 5.3% increase in revenue, fueled by seamless localization across multiple markets.
Inside the collaboration
This overview highlights the core outcomes and key aspects of the collaboration — including performance impact, implementation scope, methodology, and technical prerequisites.
- Performance impact: +5,3% in sales*
- Main driver: Primarily conversion uplift with positive effects on Average order value
- Time to value: Significance reached in 5 weeks
- Statistical method: Sequential z-test
- Platform: Centra
- Third-party systems: Algolia and Lipscore
- Touchpoints: 5 – PDP, PLP, Checkout, Exit intent, Cart
- Communication: Social proof, Scarcity, Urgency, Reviews, USPs, Discounts
- Number of messages: 37
- Duration of cooperation: 3 years
- Number of users exposed: 24.000.000+
- Number of markets/countries: 26
*Diff in value per user compared to the control group Bubbi utilize over time to evaluate its performance
The customer’s experience
Contact us
You know your brand. We know your customers. Let’s connect and create growth.
