Kids Brand Store

"Bubbi helped us personalize the customer journey and make better decisions - without adding to our workload."

Mikael Arnåsen, deputy CEO & Clara Björklund CRO Manager

+4.3% in sales*

* Diff in Value per user compared to the control group Bubbi is utilizing to evaluate performance

The Challenge

Acting Faster Without Compromise

Kids Brand Store was looking for a way to move quickly without sacrificing quality or efficiency. With a small, agile team, they needed a solution that would enhance the customer journey while keeping internal effort low. That’s where Bubbi came in.

Automation, Insight, and Measurable Results

Through AI-driven personalization and behavioural data, Bubbi enabled a smarter, more targeted approach. The team saw a steady 4.3% sales uplift compared to Bubbi’s control group, all without increasing internal workload. Continuous insight into user behaviour – not just what users did, but why – allowed the team to identify friction points and improve the customer experience efficiently.

A Partnership That Keeps Evolving

The collaboration with Bubbi stood out for its speed, understanding, and tangible outcomes. Regular dialogue turned insights into action, and the relationship has only deepened. Kids Brand Store sees Bubbi as a long-term partner, with more data-driven integrations on the horizon.

Inside the collaboration

This overview highlights the core outcomes and key aspects of the collaboration — including performance impact, implementation scope, methodology, and technical prerequisites.

Performance impact: +4,3% in sales*
Main drivers: Conversion uplift and increase in Average order value
Time to value: Significance reached in 4 weeks
Statistical method: Sequential z-test
Platform: Brink Commerce
Third-party systems: Voyado Elevate, Trustvoice

Touchpoints: 4 – PDP, PLP, Checkout, Cart
Communication: Social proof, Scarcity, Urgency, Reviews, USPs
Number of messages: 26
Duration of cooperation: 1 year
Number of users exposed: 4.400.000+
Number of markets/countries: 6

*Diff in value per user compared to the control group Bubbi utilize over time to evaluate its performance

The customer’s experience

”Working with Bubbi has changed how we make decisions, they’re now more grounded in real customer behavior."

”What stood out with Bubbi was that it felt like a real partnership, quick feedback, a deep understanding of our business, and, most importantly, results."

”Being able to optimise without spending more time ourselves, that’s been absolutely crucial."

Contact us

You know your brand. We know your customers. Let’s connect and create growth.

Bubbi is suited for you who have more than 5,000 orders/conversions online per month.