Parfym.se
"Bubbi helped us uncover new behavioural insights and turn them into action. The collaboration drove real performance improvements and challenged how we work strategically."
+4.0% in sales*
The Challenge
Data With a Measurable Impact
Parfym.se partnered with Bubbi to deepen their understanding of site performance and unlock opportunities for growth. With a more nuanced view of behavioural patterns, the team was equipped to move from surface-level analysis to clear, targeted decisions.
Commercial Results and Strategic Value
This approach delivered concrete outcomes: sales rose by +4.0% when compared with a control group used to measure the effect of Bubbi’s interventions. But beyond the numbers, it also created a new rhythm of working, where data wasn’t just observed but acted upon collaboratively.
A Stronger Foundation for Ongoing Growth
Lina Hasic emphasized that the value wasn’t only in the toolset or the data, but in the way Bubbi became part of their thinking process. The partnership brought new perspectives into conversations and helped reframe how challenges were approached, laying the groundwork for continued growth.
Inside the collaboration
This overview highlights the core outcomes and key aspects of the collaboration — including performance impact, implementation scope, methodology, and technical prerequisites.
- Performance impact: +4,0% in sales*
- Main drivers: Primarily conversion uplift with positive effects on Average order value
- Time to value: Significance reached in 5 weeks
- Statistical method: Sequential z-test
- Platform: Asstio
- Third-party systems: Voyado Elevate, Trustvoice
- Touchpoints: 4 – Landing page, PDP, PLP, Checkout
- Communication: Social proof, Scarcity, Urgency, USPs, FUD-eleminator, Q&A
- Number of messages: 25
- Duration of cooperation: 2 years
- Number of users exposed: 7.000.000+
- Number of markets/countries: 1
*Diff in value per user compared to the control group Bubbi utilize over time to evaluate its performance
The customer’s experience
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