Skruvat

The Challenge

A lean team behind a very varied assortment.

Skruvat sells products that have little in common with each other. Tyres, oil and brake discs sit side by side, and the store does not lean on a few high runners the way many others do. Visitors arrive just as varied: some need reassurance before they buy, others act when a campaign gives them a reason. A single generic message for the whole store would fit none of them well.

Meeting all of that calls for different messages for different products and different people. Skruvat runs this with a very lean organisation, so the deciding factor was a partner that would take on the whole job, from producing the variants to running the tests, without adding hours to the team.

A numbers-driven business that wanted commitment.

Skruvat makes decisions on numbers, and Cecilia Horvath had grown used to vendors who never say what a client will actually achieve. She also knew the familiar sales pitch that makes everything sound easy, when in practice it rarely is. What Skruvat looked for was the opposite: concrete targets tied into the business case, and full transparency about what the collaboration would require from her team.

The offer also had to stand on its own merits. Well-known client names, in Cecilia’s words, mattered least. Testing that through a proof of concept was the natural first step, and it quickly felt like an obvious one.