ZOO.se

"We highly recommend it to others in the e-commerce space. It’s rare to find a solution that delivers so much impact with such minimal effort on our end"

Martin Magnusson Svalin CMO, ZOO.se

+3.8% in sales*

* Diff in Value per user compared to the control group Bubbi is utilizing to evaluate performance

The Challenge

Tackling Abandonment Without Stretching Resources

Like many in e-commerce, ZOO.se faced the challenge of high drop-offs and cart abandonment, but lacked the internal bandwidth to explore external solutions. This changed when they engaged Bubbi for a Proof of Concept focused on improving customer experience and operational efficiency.

Minimal Input, Maximum Impact

Bubbi handled the technical integration entirely, requiring virtually no input from ZOO. Even previously complex implementation issues were resolved quickly and smoothly. This hands-off approach allowed ZOO to stay focused on their core business while benefiting from Bubbi’s data-driven optimizations.

A Strong Foundation for Future Collaboration

The results were immediate and measurable: a 3.8% increase in sales during the POC. Encouraged by both the impact and the ease of the process, ZOO now looks forward to expanding the partnership with further tailored solutions.

Inside the collaboration

This overview highlights the core outcomes and key aspects of the collaboration — including performance impact, implementation scope, methodology, and technical prerequisites.

Performance impact: +3,8% in sales*
Main drivers: Conversion uplift and increase in Average order value
Time to value: Significance reached in 5 weeks
Statistical method: Sequential z-test
Platform: Norce
Third-party systems: Voyado Elevate, Lipscore, Trustpilot

Touchpoints: 5 – Landing page, PDP, PLP, Checkout, Cart
Communication: Social proof, Scarcity, Urgency, USPs, FUD-eleminator, Q&A
Number of messages: 32
Duration of cooperation: 1.5 years
Number of users exposed: 3.200.000+
Number of markets/countries: 3

*Diff in value per user compared to the control group Bubbi utilize over time to evaluate its performance

The customer’s experience

”What impressed us most was how little effort the implementation required, everything was up and running quickly. The results left us eager to continue working with Bubbi."

”Bubbi proved it’s possible to extract crucial insights and turn them into actionable strategies. The personalized experience we were able to offer customers made a tangible difference"

”We highly recommend it to others in the e-commerce space. It’s rare to find a solution that delivers so much impact with such minimal effort on our end."

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Bubbi is suited for you who have more than 5,000 orders/conversions online per month.